![]() ![]() ![]() Google and Facebook are very complex platforms and it’s become very easy to waste money advertising. While advertising may seem like an obvious and easy process it’s not. PPC is a method of advertising on Google and or Facebook to reach customers that are looking for goods and services that you are offering. We tend to focus on Google Adwords and Facebook, Instagram and Linkedin ads as the most important only because they’re currently the most effective. ![]() Over the last few years, the major players in PPC were Google Adwords and Bing but more recently Facebook, Instagram, and Twitter (among others) have offered their own versions of PPC advertising. PPC is also known as Pay Per Click Advertising and is a very effective tool in search engine marketing. ![]()
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